Three Phases of Video Production


All aspects of video production can be subdivided into three phases. Pre-Production, Production, and Post-Production. This creates a framework to organize any video project.

Pre-Production - Plan it

Production - Shoot it

Post-Production - Finish it

Scriptwriting is usually the first step in pre-production. Without it, there's no story.

Storyboards allow writers and directors to adapt the script into a visual language. Check out Storyboarding.

In addition, you will need to scout and choose locations, build or dress sets, cast actors, find or make props and costumes.

You will also have to recruit/hire crew as well as acquire all the equipment that you will need.

Any special effects or special shots will need to be tested so there is no question when it's time to get the real thing.

You need to do some logistical planning including scheduling, transportation, and of course, budgeting.

Basically, anything that you need during Production needs to be taken care of here. This is probably the most crucial part of the whole process. If something doesn't happen here, it could end the whole project.
This is where you actually "produce" the video. At this point all of your shots are already planned out and you are simply directing actors and working closely with crew to record the images that make your story.

Lighting is established, sound is being recorded, any special effects are included. Actors are prepared and you start shooting.

This is the time to get the footage you need for your program. Use multiple takes and check everything twice. Once you are finished here you should have the basis for your finished program.

It is very important to make sure you follow your storyboard and make a shot list to ensure that you don't forget to shoot something.

This is the most expensive part of the process and can be the most frustrating if you are not prepared.
At this point you've made it through your shooting schedule. Many amateurs will call this point the end and just show the footage they have, but with good editing you can make you're footage into what you imagine the story looks like.

In post-production you follow an editing process in which you assemble all your footage in the desired order, enhance it if necessary, add sound effects and music, titles and any visual effects. Finally, you archive your project in it's final format.

Instead of just thinking of your final project as "doctoring up" the footage from the camera, plan your project with editing in mind so that you will be able to assemble footage in the correct place to get the look and feel for your project that you envision.
These phases of production are used in virtually every video program. Even video programs such as documentaries, news broadcasts, or live events have some kind of pre-production and post production involved(although the post is usually happening during production).

Here is a example of a short sequence that was produced using this 3 phases model in a few hours.

"The Lost Backpack"